Telling
Texas-sized
Stories with Impact

Black and white portrait of a man with glasses and a short beard, standing in front of a geometric neon light installation, looking slightly upward with a confident expression.

I’m Dave Acosta, a PR and Media Strategist based in
El Paso, Texas.

At Ace Communications Consulting, I help people, brands, and organizations amplify their stories and connect with the right audience.

From Far West Texas to Houston and beyond, I specialize in strategic media outreach, compelling storytelling, and communications that get results.

Let us be your Ace

Collaborative, personalized and strategic solutions

The Ace Philosophy

Ace offers personalized, story-driven communications strategy, public relations, crisis management and events management with flexible partnerships to meet client needs across marketing, social media, photo, video, graphic design and events marketing. Rooted in a belief that every story has value, Ace aims to amplify the stories of people, causes, and organizations from El Paso to Houston and beyond.

What we do

From messaging to media, we help you tell your story—and tell it well.

Public Relations
  • Media relations & press releases
  • Media advisories, pitches, interview coordination
  • Messaging & storytelling strategy

Crisis Communications
  • Strategy development & media response
  • Internal & external messaging
  • Stakeholder communications

Strategic Consulting
  • PR, crisis, and social media strategy
  • Campaign planning and brand positioning

Marketing & Content Creation
  • Social media content planning
  • Copywriting for marketing collateral
  • Visual content partnerships

Events & Brand Activation
  • Community-facing event planning
  • Music-based event collaborations

Ace offers a targeted suite of communications service

Ace is a solo consultancy with project-based pricing, retainer packages, and hourly strategy sessions. By partnering with a trusted network of designers, videographers, and social media experts—many of whom are former colleagues—Ace offers flexibility and scalability no matter the size of your project.

Strategic Partnerships

Logo with two stylized red wolves facing each other and the text "Los Dos Lupes" in black in the center.

Videography &
Photography

Branding &
Graphic Design

ARID MESA logo with gold and brown text

Our Story

Close-up of the historic Plaza Hotel building in El Paso, Texas, featuring its distinctive green roof and large white “PLAZA” sign, with a construction lift visible along the facade under a clear blue sky.

Founder Background

Dave Acosta is a seasoned communications expert and certified social media strategist with more than a decade of experience in journalism and public relations. As a former reporter for the El Paso Times and Senior PR Specialist at Barracuda PR, he helped elevate countless stories, campaigns, and brands. Dave launched Ace in 2025 to continue serving clients with the same level of strategic insight and local expertise.

The Blog

Featured
Where I’m from (or, What’s In a Name?)
Where I’m from (or, What’s In a Name?)

Inspired by my parents’ small business in Central El Paso, Ace Glass & Upholstery, this new chapter is rooted in the hard work I saw from my parents growing up. Starting Ace Communications Consulting is more than a career move—it’s a way of honoring where I come from while building something of my own. I’d love to hear from others building something rooted in their past—what’s your “Ace”?

Read More →
(Not so) On My Own
(Not so) On My Own

Curious what it’s like to start a one-man PR agency from scratch? Follow along as I share wins, lessons, and the occasional panic attack. Got advice or encouragement? Drop me a line—I’d love to hear from you.

Read More →